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Why Wednesdays?

Before our homeownership industry became involved, The Salvation Army had a problem. It seemed most people worked all week and volunteered on weekends. So, on Wednesday The Army had to hire bell ringers for the red kettles in front of retailers for the season. They paid minimum wage, and to make matters worse, most of these ringers needed transportation to and from their kettle location. Enter the homeownership industry – Real Estate Brokers, Agents, Title Companies, Mortgage Lenders and affiliated vendors – and Real Estate Wednesdays was born.

2017 will be our 5th year and as an industry effort, we will surpass the million dollar mark. This extra money makes possible more holiday meals for the homeless, more meals delivered to the shut-ins and elderly, more money for disaster relief, family shelters, and protection of the abused. Money raised in the kettles stay in the community and account for more than half of The Salvation Army budget. And remember that over 90% of that budget goes directly to services given.

The program is simple – You, your team, or your company, volunteer to captain a kettle location for the four weeks between Thanksgiving and Christmas. This year that is 11/29, 12/6, 12/13, and 12/20. The captain then fills the eight hours from 11am to 7pm with two-hour shifts of ringers. Bell ringers can be agents, affiliates, employees, family or friends. Pets are welcome. Singing is great. Your kettle is branded with your company logo. It is a great opportunity to email and connect with clients in a positive setting. The Army delivers the kettle and picks it up. It’s just that easy.

Claim your kettle today. Great locations still available.

– Joseph Callaway

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