When you want a SOLD sign…™

“Almost from our first day in this business, JoAnn said she wanted something that said what we are and what we do. She wanted us focused. She wanted something that kept us in our seller’s shoes. So I wrote this long paragraph full of promise and commitment. And she said ‘no, it’s gotta be short and to the point.’ I reread and cut, reread and cut. And in the end I had ‘when you want a SOLD sign…’ JoAnn smiled and that’s been our motto from that day to this. We put it on our business cards, our logo, our website, everything. And it’s kept us right where we should be – in our seller’s shoes.”

—Joseph Callaway