Those Callaways Real Estate


The Promise of Clients First

JoAnn and I were half way through life with nothing to show for thirty years of labor. We had raised a family and done many things, but the fact was we were as broke as the day we finished high school. We had no savings, rented our house, leased our car, and owed my father. […]

June 6th, 2012  |  by Those Callaways CFBook  |  Published in Featured  |  2 Comments

A Remarkable Road to Publication

One morning in January 2012, JoAnn received a call from a gentleman who identified himself as a senior editor with a New York publisher. He told JoAnn that he had heard we wrote a book and that he would like to read it. We sent a copy FedEx and he received it the next day. […]

June 10th, 2012  |  by Those Callaways CFBook  |  Published in Featured

Brandon’s Story

JoAnn and I were in Dallas, Texas, for a Real Estate Conference and before going home we reserved a day to see our Granddaughter and her family. January had just given birth to Shea, her second son and fifth child, so Nanny was dying to see the baby. They originally moved to Dallas for Brandon […]

June 12th, 2012  |  by Those Callaways CFBook  |  Published in Featured  |  6 Comments


Super Agent is an agent guide - Always know what you are doing. Super Agent is an agent handbook - All the lessons are there, Super Agent is an Agentís Bible - Filled with daily inspirations,Super Agent is the one book every real estate agent should own. Get Yours Super Agent book Today and Reveal the five superpowers

Now in its 3rd printing New York Times Best Seller and Wall Street Journal Number One Business Book. Unlock your potential, and life’s rewards, by putting Clients First


Brian C.

May 13th, 2015 at 5:18 am

Great story and a wonderful example of the power of a single, focused mission. Even more powerful when that mission is focused on the customer. Great refresher. Thanks again, Joseph and Joanne!

Mike B.

May 13th, 2015 at 6:16 am

In reading the above story and the book Clients First, I see where I need to define my goals. Thanks for the wake up call.

Sally S.

May 13th, 2015 at 7:13 am

Wonderful and inspiring story!As always - the simple answer is the truth that evades us. Thank you Joseph and JoAnn for all that you do!

Bob Z

May 14th, 2015 at 4:46 am

Thanks for sharing this! We all lose focus over time and need a reminder of what is important. If we simply help people, the money takes care of itself and word of mouth spreads like wildfire!

Leave a Response