First of all, I am about halfway through your book and, so far, it is wonderful! A couple of weeks ago, I travelled to South Africa to conduct a 2 day workshop on Loyalty Marketing. In my workshop, I shared your story of the “lady in the blue suit” and showed your book. It was a great illustration of the points I was making and feedback was excellent. I hope that was OK, but I happened to be reading it on the plane and it was right in line with the things I would be sharing with my class. The things you wrote about in your book are many of the things I preach for creating customer evangelists. Overall it is an excellent book. I love the conversational style in which you wrote it and I think it will go over very well with your potential audience.