This book really hits home with me. I’ve always said that legendary customer service shouldn’t be rocket science. If you treat your clients well, they will become raving fans. They’ll come back again and again, sing your praises to their friends, and your sales will multiply. Joseph and JoAnn Callaway get it—and their Clients First philosophy is the reason for their fabulous success. Read Clients First, learn from “Those Callaways,” and watch your business grow.